It is no secret that the Epic and new Ikon ski passes are changing the game for Utah Resorts and their patrons. The Epic Pass was introduced 10 years ago, and the Ikon Pass was just into effect this ski season. The Epic Pass includes all the resorts under the Vail Umbrella, and Alterra Mountain’s Ikon Pass at a number of resorts across the world, including three in Utah.
It really has persuaded many skiers and boarders to get season passes and the ski industry sees that as a good thing. More people are now able to afford to travel to other destinations to ski, going places they probably didn't plan on before these passes were offered. Park City Resort under the umbrella of Vail and with Deer Valley Resort now under Alterra, it has certainly changed the game for both of these local resorts.
To see the full article in the Salt Lake Tribute go here: How Ikon and Epic passes are changing the game for Utah Resorts
